Research is what drives every single campaign. It helps to create a strategic plan of action that includes: realistic campaign goals, objectives, strategies, and tactics. Specifically targeting your message to your key public or target audience increases R.O.I
Strategic planning is the overall campaign goal and tactical planning is the small steps that are aimed at accomplishing the strategic plan. Objectives that are time bound and measurable; are important in order to track and evaluate R.O.I.
Tracking campaign results through key metrics, helps to evaluate the impact of each objective. It empowers the business owner to better understand where their advertising dollar is being spent, and to make adjustments to their campaign accordingly.
88% do their own marketing.
24 million small businesses in the U.S.
70% are run by one person
$171 Billion spent on paid media every year.
Find out exactly where your advertising dollar is getting the most return for your small business.
Use the data refining process to better engage your current customer base, and find a new and innovative way to reach na entirely new key public.
With our online tracking, and your help with tracking off-line media, we can evaluate your campaign to better understand where you should spend your advertising dollars.
We can help where most companies are unable to. Our sole purpose is to help you better reach your target audience. Stop playing the next best guess game, and let us help you get a better R.O.I. on your marketing and public relations campaigns.